University of Washington Professors Unveil A Breakthrough Book on Managing Brand Transgressions and Mastering Brand Crises
Aug 08, 2024
New Delhi [India], August 8: Two University of Washington Professors, Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain announced the virtual launch of their book in India, Managing Brand Transgressions: 8 Principles to Transform Your Brand in July 2024, published by De Gruyter. Drawing on years of rigorous research and over 25 compelling case studies spanning 50 years of business, this essential guide offers a strategic framework for navigating brand transgressions and overcoming the ensuing crises.
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